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SWIMS, a Norwegian lifestyle brand known for reinventing classics, was established by Johan Ringdal in 2005 with the launch of colorful galoshes- all based on classic. SWIMS extend the utility of the loafer by using high-tech materials and state-of-the-art technology to create a product that is multi-functional. Designed to be worn in the ocean, at the pool, or on the deck of a boat, the SWIMS loafer is the product of an appreciation of functional design, an obsession for altering classics, and ultimately a vessel for individual experience.