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UGG® Australia markets the premier brand in luxury and comfort; it is an accessible luxury brand that allows many consumers the opportunity to experience the luxury and comfort that has made UGG® Australia a global leader in footwear. UGG fits into consumers’ everyday life offering them products that are fashionable, comfortable, and attainable. The UGG® Australia product platform is directed toward consumers who value luxury, comfort and the highest quality footwear available.