Widely recognized for her eclectic personal style and natural elegance, Gwen Stefani created L.A.M.B., an acronym for Love Angel Music Baby, out of her love of design. “I just wanted to make clothes I would really want and things that would represent me”. The clothing line was launched in 2003 and based on the success of the line it was only natural to add shoes. The small collection of casual shoes that have been available have been very successful and the complete launch of the line in June 2007 was nothing short of extraordinary. The line fills a unique niche in the fashion footwear industry.