Asics for Men

Born from the belief that a sound mind lives in a sound body, ASICS has been championing movement since 1949. Founded in Kobe, Japan, the label’s name is an acronym for the Latin phrase Anima Sana In Corpore Sano—a philosophy that continues to guide every design. From its early days crafting basketball shoes with octopus-inspired grip to today’s GEL™-cushioned, performance-driven sneakers, the brand has always been about more than just sport. It’s about balance, innovation, and well-being. Whether you’re chasing a personal best or simply seeking comfort in your stride, ASICS is here to support every step—mind, body, and sole.