As a pioneer in luxury sportswear, Adidas sets the standard in three stripes amongst world-class athletes and everyday consumers. Since its inception in 1949, the brand's revolutionary success has proven the ambience of the field and court could be felt on the streets and runways. The Samba, a shoe delivered in its first decade, is still used by soccer players and has seen a recent uptick in streetwear trends. As an industry leader in its commitment to performance, sustainability and agility, Adidas is a landmark brand across sports franchises and influential athlete sponsorships such as David Beckham, Ana Ivanovic and Lionel Messi. In 2001, it launched its Originals sublabel— adopting the iconic 1972 trefoil logo to give heritage and lifestyle reserve on contemporary silhouettes and innovative retro-inspired designs like Stan Smith, Superstar, and Ozweego sneakers. The brand's prestige and iconoclastic determination continue to be a driving force in the footwear industry.