FILA

It all started in 1911, when, in the pursuit of luxury, the two Italian Fila brothers combined elements of art and utility inspired by their homeland--from the stark, clean beauty of the Alps to the fluidity of movement of the Mediterranean-- to create a new vision for effortless style. Sportswear proved to be a win for FILA, with a fit and precise engineering that carved out a cult following in tennis, leading to endorsements for numerous star players who made FILA a way of life. This marked its transition into a lifestyle brand, continuously opting to break and create new trends, such as the original all-white sneaker silhouette and the iconic chunky platform of the Disruptor. The one rule: FILA never follows.