NIKE

At the nucleus of sneaker culture is Nike— one of the most celebrated athleticwear brands worldwide. The global footwear giant transcends generations, impacting youth sneaker culture through its subsidiary Jordan and popular design collections: Huraches, Air Max and Dunks. Originated in Oregon, Portland by Phil Knight and Bill Bowerman, the distinctive 1970 Nike moniker gained momentum from the first waffle outsole to becoming a household name in streetwear and athletic markets. The brand's renowned Air Force 1 silhouette integrated the patented Nike Air technology, skyrocketing its stature in pop culture and debuting a plethora of collaborations over the years. Worn with school uniforms, fashion statements; and for athletic advancement, Nike is a coveted powerhouse that continuously enhances its materials and designs for cultural influence.