Sportalm

Sportalm is alpine glamour with a pulse. Founded in 1953 in Kitzbühel, Austria, the family-run label blends mountain heritage with high-fashion flair—crafting collections that move effortlessly between ski slopes, city streets, and seaside escapes. Known for its bold prints, luxe fabrics, and feminine silhouettes, Sportalm infuses every piece with joie de vivre and a touch of Tyrolean spirit. From hand-embroidered ski jackets to sleek urban layers, the brand celebrates individuality, performance, and style. With production rooted in Europe and a design ethos led by Ulli Ehrlich, Sportalm continues to redefine what it means to dress with confidence—whether you're après-ski or après-anything.