adidas is more than a brand—it’s a global movement. Founded in 1949 by Adolf “Adi” Dassler in Herzogenaurach, Germany, the label has become a symbol of performance, innovation, and cultural relevance. From outfitting Olympic legends to collaborating with fashion icons, adidas has consistently pushed boundaries across sport, streetwear, and sustainability. Recognized instantly by its iconic 3-Stripes, the brand is beloved by athletes and creatives alike for its bold silhouettes, superior comfort, and forward-thinking design ethos. Whether you're chasing a finish line or making a style statement, adidas is built to move with you—every step of the way.