Born in the rolling hills of France, HOKA believes stylish, world-class performance footwear is for everyone: from ultra-marathoners to those hitting their first miles. Founded by former athletes Jean-Luc Diard and Nicolas Mermoud, the label is renowned for its sports footwear boasting unrivaled support, quick-drying materials, and sunspension systems to propel you forward with each step. Everything the brand does is rooted in optimism, based on the motto that movement is good magic – no matter where you are on your journey.
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