Hailing from an heirloom of grand slams and champions, Lacoste is a legacy brand epitomizing sports luxury—from Bordeaux to the world. French tennis star René 'The Crocodile' Lacoste debuted the eponymous fashion house in 1933 with polo shirts that instantly elevated sportswear tradition. The 90s ushered in Lacoste footwear, inaugurating its casual silhouette, which has since evolved to several variations under its maintained reputation. The brand's rich colours, textiles and enduring embroidered crocodile logo are its calling card for sophistication and contemporary design. The brand's expansion is evident through its embrace of revered tennis player Novak Djokovic as a brand ambassador and collaborations with Supreme, Zaha Hadid and Netflix.
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