PUMA’s been stepping up the footwear game since 1948. Innovative out-the-gate,the revolutionary PUMA Atom football boot was immediately worn by several members of the West Germany National team as the ultimate choice in their first post-war international matches. Then PUMA was the first to develop soccer shoes with screw-in cleats. Then PUMA was the first sports shoe manufacturer to use vulcanized rubber, now a standard across the industry. With innovation after innovation to the name, and the recent decisions to hire Creative Directors like Rihanna and Jay-Z, PUMA is form-meets-function-meets-culture. Now that’s one cat that can’t be caught up with.
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