The joint venture of Fenty x PUMA capitalizes on the fashion world’s largest spheres—a deep heritage of athleticwear and an influential cultural icon. With superstar songwriter and businesswoman Rihanna as the creative director, PUMA has reimagined its retro designs and infused iconic silhouettes—stirring the helm of sportswear fashion in a new direction.

The Creeper is Rihanna’s modern take on the classic PUMA Suede that dominated the 80s and 90s. Her reimagined design features a luxe nubuck upper and PUMA's iconic accented Formstrip. Crowned the 2016 Shoe of the Year, the favoured platform sneakers offer flare in its distinctive gum-rubber sole and gold embossed logos that further its stand-out appeal.