Homecoming is a celebration of hometown culture and empowering local creatives all centered around the Chuck 70 Plus, a shoe designed to break convention.
HOMECOMING
TikTok star SJ Bleau returns to her roots for an exclusive dance film in partnership with Browns and Converse. While roaming through an art gallery, her creativity is ignited once she finds a pair of Chuck 70 Plus, a remix of the classic shoe she used to dance in as a kid.
Clothing brandMercy House@mercyhousestudio
Mercy House is a Montréal-based streetwear brand deepening its connection to street culture through art, music and architecture with principles of sustainability. The brand’s signature silhouettes are boxy oversized shapes like the Night Wolf Bomber and Child’s Pose Playsuit worn by Bleau.
DirectorVince Ruel-Côté@vincentsousmarin
Montréal-based director Vince Ruel-Côté is a cinematic storyteller with a calling card of unearthing nostalgia visually through the analog lens— employing a 16mm film. Ruel-Côté has a knack for visuals imbued with textured aesthetics and cultural permanence at its core.
Various Artists@lauvallieres @dalkhafine
@hamierobitaille @fanny.la.nomade
In the gallery space, we partnered with four female artists from Montréal, each with their own individual voice, to help build out the visual language of the film and further inspire SJ’s creativity. Fanny Soudeyns is a visual artist. Delphine Dussoubs is an art director and multidisciplinary artist. Laurence Vallières is a sculptor, and Hamie Robitaille an art director and graphic designer.
The Homecoming score is off the project Birdwatch— a pop-oriented synthesis of numerous sound genres from artists duo Pascal Deaudelin and Thomas St-Hilaire. The featured song includes Jamaican-Canadian artist MODLEE, known for her dynamic range in jazz, soul, R&B, gospel and reggae —rooted in community, feminine strength and spirituality.
